Customer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
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Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English
Nga-Ki Mavis Ho
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Customer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
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Marketing Skills in Practice : Developing a Successful Marketing Career
Linda Anne Barkas
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Digital Analytics for Marketing
A. Karim Feroz
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Digital Analytics for Marketing
A. Karim Feroz
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The Rise of Positive Luxury : Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Wided (B&C Consulting Group) Batat
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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Ines Veiga Pereira
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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Ines Veiga Pereira
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Neuro-Advertising : Brain-friendly advertising for more success in your market
Elke Schwarz
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Unlocking Digital Transformation of Agricultural Enterprises : Technology Advances, Digital Ecosystems, and Innovative Firm Governance
Vladimir I. Trukhachev
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Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
Adina Letitia Negrusa
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Philosophy of Marketing : The New Realist Approach
Matteo Giannasi
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Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. (University of Boras, Sweden) Ekstrom
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Multimodality and Social Interaction in Online and Offline Shopping
Gitte Rasmussen
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Consuming Atmospheres : Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Chloe (Manchester Metropolitan University, UK.) Steadman
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Research Methods in Luxury Management
Michael J. G. (University of Leeds, UK) Parnwell
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Research Methods in Luxury Management
Michael J. G. (University of Leeds, UK) Parnwell
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Understanding the Marketing Exceptionality of Prestige Perfumes
Nithda Horoszko
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Doctor, What's Wrong? : Making the NHS Human Again
Sophie Petit-Zeman
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The Routledge Companion to Strategic Marketing
Bodo B. Schlegelmilch
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Evaluating Social Media Marketing : Social Proof and Online Buyer Behaviour
Katarzyna (Cracow University of Economics, Poland) Sanak-Kosmowska
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Information Asymmetry in Online Advertising
Jan W. (Cracow University of Economics, Poland) Wiktor
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Applied Marketing Analytics Using R
Gokhan Yildirim
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