Sensory Marketing : Theoretical and Empirical Grounds
Bertil Hulten
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Sensory Marketing : Theoretical and Empirical Grounds
Bertil Hulten
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Co-Creation, Innovation and New Service Development : The Case of Videogames Industry
Jedrzej Czarnota
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Taste, Consumption and Markets : An Interdisciplinary Volume
Zeynep Arsel
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Consumer Culture, Branding and Identity in the New Russia : From Five-year Plan to 4x4
Graham H.J. Roberts
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The Why of Consumption : Contemporary Perspectives on Consumer Motives, Goals and Desires
Cynthia Huffman
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Stephen Brown
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Miriam Catterall
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John F. Sherry
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Susan Dobscha
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Graham Roberts
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Tony Wilson
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Markus Wohlfeil
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Wided (B&C Consulting Group) Batat
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Yuko Minowa
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Zeynep Arsel
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