Celebrity Fans and Their Consumer Behaviour : Autoethnographic Insights into the Life of a Fan
Markus Wohlfeil
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Food and Experiential Marketing : Pleasure, Wellbeing and Consumption
Wided Batat
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Gifts, Romance, and Consumer Culture
Yuko Minowa
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Taste, Consumption and Markets : An Interdisciplinary Volume
Zeynep Arsel
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Macro-Social Marketing Insights : Systems Thinking for Wicked Problems
Ann-Marie Kennedy
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Brands : Interdisciplinary Perspectives
Jonathan E. Schroeder
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The Practice of the Meal : Food, Families and the Market Place
Benedetta Cappellini
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Digitalizing Consumption : How devices shape consumer culture
Franck Cochoy
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Co-Creation, Innovation and New Service Development : The Case of Videogames Industry
Jedrzej Czarnota
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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Jim Bell
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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Jim Bell
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Representing Consumers : Voices, Views and Visions
Barbara Stern
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Representing Consumers : Voices, Views and Visions
Barbara Stern
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Romancing the Market
Stephen Brown
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Marketing and Social Construction : Exploring the Rhetorics of Managed Consumption
Chris Hackley
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Marketing and Feminism : Current issues and research
Miriam Catterall
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The Why of Consumption : Contemporary Perspectives on Consumer Motives, Goals and Desires
Cynthia Huffman
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Imagining Marketing : Art, Aesthetics and the Avant-Garde
Stephen Brown
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Visual Consumption
Jonathan Schroeder
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Visual Consumption
Jonathan Schroeder
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Consuming Books : The Marketing and Consumption of Literature
Stephen Brown
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Marketing Discourse : A Critical Perspective
Per Skalen
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Imagining Marketing : Art, Aesthetics and the Avant-Garde
Stephen Brown
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Marketing and Social Construction : Exploring the Rhetorics of Managed Consumption
Chris Hackley
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