Marketing and Social Construction : Exploring the Rhetorics of Managed Consumption
Chris Hackley
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Imagining Marketing : Art, Aesthetics and the Avant-Garde
Stephen Brown
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The Why of Consumption : Contemporary Perspectives on Consumer Motives, Goals and Desires
Cynthia Huffman
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Marketing and Feminism : Current issues and research
Miriam Catterall
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Marketing and Feminism : Current issues and research
Miriam Catterall
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Music, Movies, Meanings, and Markets : Cinemajazzamatazz
Morris (Columbia University, USA) Holbrook
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Music, Movies, Meanings, and Markets : Cinemajazzamatazz
Morris (Columbia University, USA) Holbrook
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Managing Service Firms : The Power of Managerial Marketing
Per Skalen
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Managing Service Firms : The Power of Managerial Marketing
Per Skalen
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Interactive Marketing : Revolution or Rhetoric?
Christopher Miles
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Sensory Marketing : Theoretical and Empirical Grounds
Bertil Hulten
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Consumption, Psychology and Practice Theories : A Hermeneutic Perspective
Tony Wilson
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Digitalizing Consumption : How devices shape consumer culture
Franck Cochoy
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