Social Media In Sport: Theory And Practice, EPUB eBook

Social Media In Sport: Theory And Practice EPUB

Edited by Abeza Gashaw Abeza, O'reilly Norman O'reilly, Sanderson Jimmy Sanderson, Frederick Evan Frederick

Part of the Emerging Issues And Trends In Sport Business series

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This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues.

The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.

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