Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders Hardback
by Adam (The Challenger Project) Morgan
Hardback
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Description
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Information
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In Stock - More than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Hardback
- Pages:368 pages, Charts: 14 B&W, 0 Color; Photos: 19 B&W, 0 Color; Graphs: 8 B&W, 0 Color
- Publisher:John Wiley & Sons Inc
- Publication Date:03/03/2009
- Category:
- ISBN:9780470238271
Information
-
In Stock - More than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Hardback
- Pages:368 pages, Charts: 14 B&W, 0 Color; Photos: 19 B&W, 0 Color; Graphs: 8 B&W, 0 Color
- Publisher:John Wiley & Sons Inc
- Publication Date:03/03/2009
- Category:
- ISBN:9780470238271