Relationship Marketing in Professional Services : A Study of Agency-Client Dynamics in the Advertising Sector PDF
by Aino Halinen
Part of the Routledge Advances in Management and Business Studies series
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Description
Relationship marketing is one of the most challenging marketing concepts of the decade.
In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
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- Format:PDF
- Pages:392 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:12/11/2012
- Category:
- ISBN:9781134758142
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Information
-
Download Now
- Format:PDF
- Pages:392 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:12/11/2012
- Category:
- ISBN:9781134758142
