Positioning: The Battle for Your Mind, 20th Anniversary Edition, Hardback Book

Positioning: The Battle for Your Mind, 20th Anniversary Edition Hardback

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The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors.

Fully updated and revised.

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In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
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