Media Economics : Understanding Markets, Industries and Concepts, Paperback / softback Book

Media Economics : Understanding Markets, Industries and Concepts Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks
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The economic principles of print, film, and recording media Media Economics: Understanding Markets, Industries and Concepts provides a segment-by-segment breakdown of how essential economic concepts apply to the different areas of the media.

Covering film, recording, and print media, this book walks you through the market and the money to show you how this massive financial flow is handled.

Entertainment is big business, and money makes most of the decisions; it is managed, mismanaged, invested, lost, spent, and earned, and it is the most prominent figure is the history of the industry.

This book takes you inside to show you the economics at the heart of the media.

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Available to Order - This title is available to order, with delivery expected within 2 weeks
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