Advances in Advertising Research (Vol. XII) : Communicating, Designing and Consuming Authenticity and Narrative Paperback / softback
Edited by Alexandra Vignolles, Martin K.J. Waiguny
Part of the European Advertising Academy series
Paperback / softback
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Description
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021.
Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research.
This volume is intended to academic, professional and student readership.
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:366 pages, 18 Illustrations, color; 16 Illustrations, black and white; VII, 366 p. 34 illus., 18 ill
- Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date:12/04/2024
- Category:
- ISBN:9783658404314
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Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:366 pages, 18 Illustrations, color; 16 Illustrations, black and white; VII, 366 p. 34 illus., 18 ill
- Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date:12/04/2024
- Category:
- ISBN:9783658404314
