Marketing Communication : New Approaches, Technologies, and Styles PDF
Edited by Allan J. Kimmel
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Description
Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century.
Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals.
Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.
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- Format:PDF
- Publisher:OUP Oxford
- Publication Date:17/11/2005
- Category:
- ISBN:9780191557132
Information
-
Download Now
- Format:PDF
- Publisher:OUP Oxford
- Publication Date:17/11/2005
- Category:
- ISBN:9780191557132