Marketing Communication : New Approaches, Technologies, and Styles, Hardback Book

Marketing Communication : New Approaches, Technologies, and Styles Hardback

Edited by Allan J. (Professor of Marketing, ESCP-EAP, European School of Management, Paris) Kimmel

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Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century.

Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic.

With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals.

Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.

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