Marketing Communication : New Approaches, Technologies, and Styles Paperback / softback
Marketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century.
Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic.
With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals.
Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.
- Format: Paperback / softback
- Pages: 320 pages, 11 Figures, 8 Tables
- Publisher: Oxford University Press
- Publication Date: 17/11/2005
- Category: Communication studies
- ISBN: 9780199276950