Storytelling in Luxury Fashion : Brands, Visual Cultures, and Technologies Paperback / softback
Edited by Amanda Sikarskie
Part of the Routledge Research in Design Studies series
Paperback / softback
- Information
Description
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling.
This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
Information
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:210 pages, 1 Tables, black and white; 31 Halftones, black and white; 30 Illustrations, black and whi
- Publisher:Taylor & Francis Ltd
- Publication Date:30/05/2022
- Category:
- ISBN:9780367638054
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:210 pages, 1 Tables, black and white; 31 Halftones, black and white; 30 Illustrations, black and whi
- Publisher:Taylor & Francis Ltd
- Publication Date:30/05/2022
- Category:
- ISBN:9780367638054
