Trademark Dilution : The Protection of Reputed Trademarks Beyond Likelihood of Confusion Hardback
by AMIR FRIEDMAN
Hardback
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Description
The Protection of Reputed Trademarks Beyond Likelihood of Confusion.
The world has changed materially since the foundation of traditional trademark laws, according to which the purpose of a trademark was to serve as a differentiating source indicator, preventing source confusion in the marketplace.
Traditionally, trademarks protected the public from likelihood of confusion, assisted in consumer decisions and reduced search costs.
The need to award a special scope of protection to famous trademarks from use on non-competing goods was first discussed in Kodak in 1898, holding that the use of the word Kodak for a bicycle company
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Hardback
- Pages:278 pages, 0
- Publisher:Austin Macauley Publishers
- Publication Date:31/05/2022
- Category:
- ISBN:9781528987363
Other Formats
- Paperback / softback from £33.16
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Hardback
- Pages:278 pages, 0
- Publisher:Austin Macauley Publishers
- Publication Date:31/05/2022
- Category:
- ISBN:9781528987363