Business, Society and Politics : Multinationals in Emerging Markets Hardback
Edited by Amjad Hadjikhani, Ulf Elg, Pervez N. Ghauri
Part of the International Business and Management series
Hardback
- Information
Description
This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs.
Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market.
The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR.
It also offers a number of practical illustrations from empirical studies from different markets.
In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:450 pages
- Publisher:Emerald Publishing Limited
- Publication Date:11/12/2012
- Category:
- ISBN:9781780529905
£120.99
£98.36
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:450 pages
- Publisher:Emerald Publishing Limited
- Publication Date:11/12/2012
- Category:
- ISBN:9781780529905
