Marketing, Morality and the Natural Environment Paperback / softback
by Andrew Crane
Part of the Routledge Advances in Management and Business Studies series
Paperback / softback
- Information
Description
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing.
Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:218 pages, 3 Tables, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:26/03/2007
- Category:
- ISBN:9780415439619
Other Formats
- PDF from £17.99
- EPUB from £17.99
- Hardback from £32.85
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:218 pages, 3 Tables, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:26/03/2007
- Category:
- ISBN:9780415439619
