Managing Media Companies : Harnessing Creative Value, Paperback / softback Book

Managing Media Companies : Harnessing Creative Value Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks
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The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world.

The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead.

It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.

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Available to Order - This title is available to order, with delivery expected within 2 weeks
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