Mastering Public Relations Paperback
Part of the Palgrave Master Series (Business) series
Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning.
This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.
- Format: Paperback
- Pages: 256 pages, biography
- Publisher: Palgrave Macmillan
- Publication Date: 10/08/2007
- Category: Public relations
- ISBN: 9780230549302