Superior Customer Value : Strategies for Winning and Retaining Customers, Third Edition, PDF eBook

Superior Customer Value : Strategies for Winning and Retaining Customers, Third Edition PDF

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A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers , this, in turn, results in enhanced market performance.

Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo

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