Dictionary of Advertising and Marketing Concepts Paperback / softback
by Arthur Asa Berger
Paperback / softback
- Information
Description
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it.
For the neophyte professional, it describes the various players and strategies of the industry.
For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:143 pages
- Publisher:Left Coast Press Inc
- Publication Date:31/08/2013
- Category:
- ISBN:9781611329865
Other Formats
- EPUB from £34.19
- PDF from £34.19
- Hardback from £109.16
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:143 pages
- Publisher:Left Coast Press Inc
- Publication Date:31/08/2013
- Category:
- ISBN:9781611329865