Reputation Management Techniques in Public Relations Hardback
Edited by Ayse Erdemir
Part of the Advances in Logistics, Operations, and Management Science series
Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics.
It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships.
Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company's public relations strategy.
Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.
- Format: Hardback
- Pages: 285 pages
- Publisher: IGI Global
- Publication Date: 30/04/2018
- Category: Public relations
- ISBN: 9781522536192