Internal Marketing: Directions for Management, Paperback / softback Book

Internal Marketing: Directions for Management Paperback / softback

Edited by Barbara Lewis, Richard Varey

Paperback / softback

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Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing.

Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication. Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.

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