Internal Marketing: Directions for Management EPUB
Edited by Barbara Lewis, Richard Varey
EPUB
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Description
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing.
Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic
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- Format:EPUB
- Pages:336 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:24/08/2000
- Category:
- ISBN:9781134613939
Information
-
Download Now
- Format:EPUB
- Pages:336 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:24/08/2000
- Category:
- ISBN:9781134613939