Consumer Profiles (RLE Consumer Behaviour) : An introduction to psychographics EPUB
by Barrie (University of Leicester, UK) Gunter, Adrian (University College, London, UK) Furnham
Part of the Routledge Library Editions: Consumer Behaviour series
EPUB
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Description
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice.
This book, originally published in 1992, introduces the essential elements of psychographics.
It shows how researchers go about defining consumer profiles and designing successful research programmes.
It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
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- Format:EPUB
- Pages:198 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:05/12/2014
- Category:
- ISBN:9781317565840
Information
-
Download Now
- Format:EPUB
- Pages:198 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:05/12/2014
- Category:
- ISBN:9781317565840
