The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible.

Manager’s Guide to Marketing, Advertising, and Publicity explains

The 14 principles of marketing communications strategy
Common marketing mistakes to avoid
Techniques for creating powerful marketing messages
The many choices for delivering your marketing message
How to take full advantage of digital platforms

Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century.

Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

Clear definitions of key terms, concepts, and jargon
Tactics and strategies for overseeing marketing initiatives
Insider tips for getting the most out of marketing, advertising, and publicity
Practical advice for creating effective campaigns
Warning signs when preparing for and undertaking marketing initiatives
Stories and insights from the experiences of others
Specific marketing procedures, tactics, and hands-on techniques