Untapped Options : Building Links between Marketing and Human Resources to Achieve Organizational Goals in Health Care Hardback
by Bea (President Positive Impact in Franklin, Indiana) Northcott, Janette (Director Johnson Memorial Hospital in Indianapolis, Indiana) Helm
Part of the J-B AHA Press series
Hardback
- Information
Description
An AHA Press/Jossey-Bass Resource Untapped Options is an invaluable resource for health care leaderswho want to help their organizations succeed.
Bea Northcott andJanette Helm, experts in the field of health care management, havecreated a practical approach that explores how human resources andmarketing managers can combine forces and work together to createmission, vision, and values statements that will drive a commonstrategy to organizational excellence.
Step-by-step, Northcott andHelm show how to implement this innovative approach that, once inplace, will contain costs, bolster employee satisfaction andproductivity, and increase customer satisfaction.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:240 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:12/04/2000
- Category:
- ISBN:9780787955373
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:240 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:12/04/2000
- Category:
- ISBN:9780787955373
