The New Alchemists : The Rise of Deceptive Healthcare, Paperback / softback Book

The New Alchemists : The Rise of Deceptive Healthcare Paperback / softback

Paperback / softback

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How to identify and see through deceptive and unethical health marketing practicesHealth scams come in all shapes and sizes-from the suppression of side-effects from prescription drugs to the unproven benefits of 'traditional' health practices-taking advantage of the human tendency to assume good intentions in others.

So how do we avoid being deceived? Professor of Nursing, Bernie Garrett explores real-world examples of medical malpractice, pseudo and deceptive health science, dietary and celebrity health fads, deception in alternative medicine and problems with current healthcare regulation, ending with a simple health-scam detection kit. And he looks at how these practices and ineffective regulations affect our lives.

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