Marketing Strategy for the Creative and Cultural Industries Paperback / softback
by Bonita (Lycoming College, USA) Kolb
Part of the Discovering the Creative Industries series
Paperback / softback
- Information
Description
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries.
This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: • taking a strategic approach to developing marketing plans;• bringing together strategic planning, market research, goal setting, and marketing theory and practice;• explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses.
This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.
Information
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:324 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:17/09/2020
- Category:
- ISBN:9780367419776
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:324 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:17/09/2020
- Category:
- ISBN:9780367419776