Wine Marketing Hardback
by C. Michael Hall, Richard Mitchell
Hardback
- Information
Description
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing.
Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self-evaluation'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine.
Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
Information
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:376 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:02/11/2015
- Category:
- ISBN:9781138133921
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£175.00
£168.77
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:376 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:02/11/2015
- Category:
- ISBN:9781138133921