The Franchising Handbook : How to Choose, Start and Run a Successful Franchise, Paperback Book

The Franchising Handbook : How to Choose, Start and Run a Successful Franchise Paperback



Most small business books focus on what it takes to start a small business, and not what it takes to start a franchise.

At best, these books might allocate a single chapter to the concept of franchising, and at worst the author presumes that franchises are the same as any other business start-up.

The world of franchising has its own nuances, and advice that works for 99% of start-ups would not apply to franchising.

In fact, well-meaning advice can often be detrimental to potential franchisees.This book is focused on making sure that potential franchisees are aware of the specific journey ahead of them.

As franchising is a two-way business arrangement, it includes exactly what franchisors are looking for, what can or cannot be negotiated with a franchisor, and how best to present yourself to ensure that you win the franchise you want.


  • Format: Paperback
  • Pages: 288 pages
  • Publisher: Hodder & Stoughton General Division
  • Publication Date:
  • Category: Management & management techniques
  • ISBN: 9781473621114



Free delivery within the UK
Standard Delivery
Within the UK

Also by Carl Reader



Available with free
standard delivery


Available for
immediate download


Available for
immediate download