The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success, Hardback Book

The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success Hardback

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Description

In The Innovation Secrets of Steve Jobs, bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today.

Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small.

The Seven Principles are:Principle One: Do What You Love Principle Two: See Genius in Their Craziness Principle Three: Sell Dreams, Not Products Principle Four: Offer New Principle Five: Say No to 1,000 Things Principle Six: Master the Message .

Principle Seven: Inspire Evangelists One More Thing . . . Expect Excellence from Yourself and OthersWatch Carmine Gallo talk about a "Think Different" Approach to Innovation - Based on the Seven Guiding Principles of Apple CEO Steve Jobs. The seven principles combine to form a framework that readers can employ to bring innovation and creativity to every part of their job and their lives!

Information

  • Format: Hardback
  • Pages: 256 pages
  • Publisher: McGraw-Hill Education - Europe
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9780071748759

£19.99

£13.73

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