Breakthrough Branding : How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand Paperback / softback
by Catherine Kaputa
Paperback / softback
- Information
Description
Even the smallest idea can have BIG impact when positioned correctly.
Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks.
From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy.
Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same.
Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding!
Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:288 pages
- Publisher:John Murray Press
- Publication Date:16/06/2012
- Category:
- ISBN:9781857885811
Other Formats
- EPUB from £3.99
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:288 pages
- Publisher:John Murray Press
- Publication Date:16/06/2012
- Category:
- ISBN:9781857885811