Mass Communication and Public Health : Complexities and Conflicts, Paperback / softback Book

Mass Communication and Public Health : Complexities and Conflicts Paperback / softback

Edited by Charles K. Atkin, Lawrence M. Wallack

Part of the SAGE Focus Editions series

Paperback / softback

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The media influence how we live--and die. Tobacco can kill us, yet we continue to smoke. Drinking and driving is a lethal combination, yet we continue to drive when inebriated.

Poor diet slowly destroys us, yet we continue to eat unhealthily.

Why? Evolving from a national conference, Mass Communication and Public Health examines why public information campaigns have achieved limited success and what can be done to improve their effectiveness.

This up-to-date volume has a fourfold focus:

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