Humanizing Visual Design : The Rhetoric of Human Forms in Practical Communication Paperback / softback
by Charles Kostelnick
Part of the Routledge Studies in Technical Communication, Rhetoric, and Culture series
Paperback / softback
- Information
Description
This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers—in short, "humanizing" it. Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis.
Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data. The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:280 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:18/12/2020
- Category:
- ISBN:9780367730963
Other Formats
- Hardback from £108.88
- EPUB from £35.99
- PDF from £35.99
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:280 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:18/12/2020
- Category:
- ISBN:9780367730963