Essentials of Strategic Management Paperback / softback
by Charles (University of Washington) Hill, Gareth Jones
Paperback / softback
- Information
Description
ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format.
Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage.
Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics.
Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:432 pages
- Publisher:Cengage Learning, Inc
- Publication Date:19/04/2011
- Category:
- ISBN:9781111525194
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:432 pages
- Publisher:Cengage Learning, Inc
- Publication Date:19/04/2011
- Category:
- ISBN:9781111525194