The Third Screen : The Ultimate Guide to Mobile Marketing Paperback / softback
by Chuck Martin
Paperback / softback
- Information
Description
With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign.
The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback.
Now, the "third screen"-the mobile device- changed the game in an even more revolutionary way.
The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution.
This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:256 pages
- Publisher:John Murray Press
- Publication Date:30/12/2014
- Category:
- ISBN:9781857886238
Other Formats
- EPUB from £3.99
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:256 pages
- Publisher:John Murray Press
- Publication Date:30/12/2014
- Category:
- ISBN:9781857886238