Creating and Delivering Your Value Proposition : Managing Customer Experience for Profit, Paperback / softback Book

Creating and Delivering Your Value Proposition : Managing Customer Experience for Profit Paperback / softback

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Description

In recent years, developing a value proposition has become a prime consideration for businesses.

A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments.

Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company.

This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.

Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

Information

  • Format: Paperback / softback
  • Pages: 232 pages
  • Publisher: Kogan Page Ltd
  • Publication Date:
  • Category: Customer services
  • ISBN: 9780749455125

£29.95

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Also by Cindy Barnes

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