Creating and Delivering Your Value Proposition : Managing Customer Experience for Profit Paperback / softback
In recent years, developing a value proposition has become a prime consideration for businesses.
A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments.
Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company.
This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.
Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
- Format: Paperback / softback
- Pages: 232 pages
- Publisher: Kogan Page Ltd
- Publication Date: 03/10/2009
- Category: Customer services
- ISBN: 9780749455125