Creating and Delivering Your Value Proposition : Managing Customer Experience for Profit Paperback / softback
by Cindy Barnes, Helen Blake, David Pinder
Paperback / softback
- Information
Description
In recent years, developing a value proposition has become a prime consideration for businesses.
A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments.
Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company.
This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.
Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:232 pages
- Publisher:Kogan Page Ltd
- Publication Date:03/10/2009
- Category:
- ISBN:9780749455125
Other Formats
- EPUB from £29.74
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:232 pages
- Publisher:Kogan Page Ltd
- Publication Date:03/10/2009
- Category:
- ISBN:9780749455125