Selling Your Value Proposition : How to Transform Your Business into a Selling Organization EPUB
by Cindy Barnes, Helen Blake, Tamara Howard
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A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Propositionis a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently.
Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Propositiondemonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.
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- Format:EPUB
- Pages:232 pages
- Publisher:Kogan Page Ltd
- Publication Date:03/05/2017
- Category:
- ISBN:9780749479923
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- Paperback / softback from £30.53
Information
-
Download Now
- Format:EPUB
- Pages:232 pages
- Publisher:Kogan Page Ltd
- Publication Date:03/05/2017
- Category:
- ISBN:9780749479923