The CIM Handbook of Strategic Marketing PDF
by Colin Egan, Michael Thomas
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Description
Reference source to guide effective marketing practice
Supportive material for managers and employees who are building their marketing competence by attending training programmes
Includes chapters written by leading authors in their field - Malcolm McDonald, Nigel Piercy and Peter Doyle
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Download Now
- Format:PDF
- Pages:384 pages
- Publisher:Taylor & Francis
- Publication Date:17/02/2010
- Category:
- ISBN:9781136359095
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Information
-
Download Now
- Format:PDF
- Pages:384 pages
- Publisher:Taylor & Francis
- Publication Date:17/02/2010
- Category:
- ISBN:9781136359095