The Handbook of Communication and Corporate Reputation, Hardback Book

The Handbook of Communication and Corporate Reputation Hardback

Edited by Craig E. (New York University, USA) Carroll

Part of the Handbooks in Communication and Media series

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With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholarsBrings together state-of-the-art communication studies insights on corporate reputationIdentifies and addresses the lacunae in the research literatureApplies new theoretical frameworks to corporate reputation

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