Strategy As Action : Competitive Dynamics and Competitive Advantage Hardback
by Curtis M. (Professor of Supply Chain and Strategy, Robert H. Smith School of Business, Profes Grimm, Hun (Associate Professor, School of Management, Associate Professor, School of Management, Geor Lee, Ken G. (Dean's Chaired Professor of Strategy, Robert H. Smith School of Business, Dean's Chai Smith
Part of the Strategic Management Series series
Hardback
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Description
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle.
For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:288 pages, Numerous tables and line drawings
- Publisher:Oxford University Press Inc
- Publication Date:29/09/2005
- Category:
- ISBN:9780195161441
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:288 pages, Numerous tables and line drawings
- Publisher:Oxford University Press Inc
- Publication Date:29/09/2005
- Category:
- ISBN:9780195161441
