The Politics of Marketing the Labour Party, Paperback / softback Book

The Politics of Marketing the Labour Party Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks
  • Information

Description

The Labour Party has been using marketing longer than is commonly realised.

Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair.

Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

Information

Other Formats

Save 26%

£44.99

£33.25

Available to Order - This title is available to order, with delivery expected within 2 weeks
Add to Basket
Sign in to add to wishlist

Information