Innovation and Entrepreneurship: Creating New Value Paperback / softback
by Danny (Professor, University of Melbourne) Samson, Marianne (Dr, University of Melbourne) Gloet
Paperback / softback
- Information
Description
Innovation and Entrepreneurship provides a very practical and thoroughly researched introduction to innovation and entrepreneurship.
It incorporates the core theme of entrepreneurship within the fabric of innovation and is complemented by a broad range of new case studies across many different industries. The text covers the latest core information about innovation and the disciplined and systematic approach that has led successful innovative companies to their market leading positions and to achieve business success.
This is blended with the entrepreneurship aspects of activity that lead to innovation, often in smaller firms and in niches of larger organisations.
It provides a systematic breakdown of systematic innovation capabilities and both detailed case studies and mini cases of innovative companies and of entrepreneurs for students and business people to learn from.
Information
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Unavailable
- Format:Paperback / softback
- Pages:544 pages
- Publisher:Oxford University Press Australia
- Publication Date:20/11/2015
- Category:
- ISBN:9780190300630
Information
-
Unavailable
- Format:Paperback / softback
- Pages:544 pages
- Publisher:Oxford University Press Australia
- Publication Date:20/11/2015
- Category:
- ISBN:9780190300630