Restoring Tourism Destinations in Crisis : A Strategic Marketing Approach Paperback
by David Beirman
Paperback
- Information
Description
Highlights the importance of crisis management and provides a guide for tourism operators and offices Analyses the strengths and weaknesses of the approaches of tourism managers Covers crises caused by: terrorism, natural disaster, disease, crime and warThe aftermath of the attack on the World Trade Center on September 11 2001 in New York highlighted the vulnerability of the tourist trade to unforeseen events.
The book, written by an experienced tourism marketer and trainer, provides detailed case studies of different crises and analyses the approaches taken by tourism managers in the USA, Egypt, Israel, Sri Lanka, Turkey, Fiji, South Africa, Australia and the UK.
Information
-
Unavailable
- Format:Paperback
- Pages:304 pages, illustrations, maps
- Publisher:CABI Publishing
- Publication Date:07/01/2003
- Category:
- ISBN:9780851997292
Other Formats
- Hardback from £104.59
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- Paperback / softback from £29.02
Information
-
Unavailable
- Format:Paperback
- Pages:304 pages, illustrations, maps
- Publisher:CABI Publishing
- Publication Date:07/01/2003
- Category:
- ISBN:9780851997292