The text is concerned with the process of developing entrepreneurship - in society and the economy, people and organisations.
Throughout, the learning is reinforced by real-life cases, practical exercises and, importantly, the reader's own experiences.
- Format: Paperback
- Pages: 360 pages, illustrations
- Publisher: McGraw-Hill Education - Europe
- Publication Date: 01/07/2002
- Category: Entrepreneurship
- ISBN: 9780077098582