Consumer Nationalism and Barr’s Irn-Bru in Scotland Paperback / softback
by David Leishman
Part of the Consumption and Public Life series
Paperback / softback
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Description
This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism.
It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism.
It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:264 pages, 12 Illustrations, color; 3 Illustrations, black and white; XVI, 264 p. 15 illus., 12 illu
- Publisher:Springer Nature Switzerland AG
- Publication Date:03/10/2021
- Category:
- ISBN:9783030533847
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:264 pages, 12 Illustrations, color; 3 Illustrations, black and white; XVI, 264 p. 15 illus., 12 illu
- Publisher:Springer Nature Switzerland AG
- Publication Date:03/10/2021
- Category:
- ISBN:9783030533847
