Going Dirty : The Art of Negative Campaigning Paperback / softback
by David Mark
Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique.
The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.
- Format: Paperback / softback
- Pages: 300 pages
- Publisher: Rowman & Littlefield
- Publication Date: 16/04/2009
- Category: Miscellaneous items
- ISBN: 9780742599819