The Dynamics of International Strategy Paperback / softback
by David (Royal Holloway College, University of London) Faulkner, Susan (Open University Business School) Segal-Horn
Paperback / softback
- Information
Description
International strategy affects everyone: from the planning departments of large multinational organizations and the governments trying to attract their investment to the managers of small or medium-sized firms, the owners of neighbourhood stores and the employees of all companies.
It is an increasingly important part of undergraduate business and management and MBA courses but is marginalised by mainstream strategy texts.
Written by academics who also work as industrial consultants this comprehensive and accessible text provides an introduction to the key issues in strategic management within an international context.
Using well-known strategy frameworks, as well as introducing new concepts, students will be able to make sense of the dynamics of international competition and international strategy.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:304 pages
- Publisher:Cengage Learning EMEA
- Publication Date:29/04/1999
- Category:
- ISBN:9781861520159
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:304 pages
- Publisher:Cengage Learning EMEA
- Publication Date:29/04/1999
- Category:
- ISBN:9781861520159