Managing Corporate Communications in the Age of Restructuring, Crisis, a : Revisiting Groupthink in the Boardroom Hardback
by David Silver
Hardback
- Information
Description
Corporate executives, lawyers, and board of directors suffer from groupthink when confronted with a crisis, restructuring or litigation, which results in a communications meltdown that hurts a company's number one asset-its reputation.
This failure to understand how to communicate in distressed situations results in lost credibility and trust on a global basis in front of many target audiences: customers, employees, vendors, business partners, the media, analysts covering the company, lenders, bankers, regulatory agencies, and elected officials. This book gives examples of corporations who failed to communicate in a crisis, litigation, or restructuring in this era of financial meltdowns.
By analyzing real-life examples (Lehman Brothers, BP, Toyota, MGA/Mattel, etc.), it offers innovative solutions and communications strategies for decision makers to help avoid groupthink and keep good reputations intact.
If you are a CEO, CFO, general counsel, board of director, or part of the C-suite, understanding how to communicate in a distressed situation is crucial. A public relations nightmare might be just around the corner.
Be prepared!
Information
-
Unavailable
- Format:Hardback
- Pages:232 pages
- Publisher:J Ross Publishing
- Publication Date:01/12/2013
- Category:
- ISBN:9781932159882
Information
-
Unavailable
- Format:Hardback
- Pages:232 pages
- Publisher:J Ross Publishing
- Publication Date:01/12/2013
- Category:
- ISBN:9781932159882